David Bacelj in a black suit at the podium, hosting Hacking Ground under the stage lights

David Bacelj

Engineer who sells. Co-founder of Incredible, building AI models and the GTM engine behind them.

Hosting Hacking Ground, Jönköping, 2025

David Bacelj smiling on a sofa in the office

Welcome

A short film from me, about who I am and what I build.

Coming soon

Hi, I'm David. Together with my co-founder Philip, I've raised close to three million dollars for our startup, Incredible.

My background is in software engineering, where I've grown teams and built AI models from the ground up in TensorFlow. I love building things, and I love starting companies. I really believe tech is a kind of magic, and that it's the best thing we can do to make society better.

I've been building things since school, mostly software, but machines too. These days I spend most of my time with customers, doing sales and GTM engineering. GTM engineering means working out how one person can reach hundreds of thousands of customers, with marketing and with smart direct outreach.

Everywhere I've worked and everything I've built is right below this video, and the plan is to reach much bigger goals from here.

I'm a very open person, so if you want to work together or just want to know more about what I do, get in touch. Have a look around, and see you!

Start

The Incredible team in the office in JönköpingNow, Co-founder1 min readCo-founder of Incredible, backed by 26.5 million SEKI co-founded Incredible, an AI that does the work on your computer when you tell it what you want.~$3M pre-seed (26.5M SEK), led by Spintop Ventures and Starbright InvestRead the post →

Follow along

Hosting from the podium under the stage lights2025, Host1 min readI hosted a hackathon where people who had never coded built gamesI hosted our own hackathon, presented Incredible on stage, and watched people who had never coded build their own games.Host and speaker with Ground, GRO36 and GlitchedRead the post →
SKAPA, the innovation prize in memory of the inventor Alfred Nobel

Winner of the SKAPA prize

Sweden's largest innovation prize, founded in memory of Alfred Nobel.

David mid-sentence in the office, August 20242024, Co-founder1 min readAutomation in plain language, in more than 30 languagesOur first AI product: describe a workflow in plain language, and VISS.AI automated it across your business systems.Co-founder backed by Spintop Ventures and Starbright Invest in 2024Read the post →
Philip Alm and David on stage with the SKAPA diploma, made out to them both2024, With Philip Alm1 min readWinner of the SKAPA prize, Sweden's largest innovation awardPhilip and I won the SKAPA prize in Jönköping County, then second prize in the national SKAPA talent award.Innovation prize won in Jönköping County, then 2nd in all of SwedenRead the post →
Jönköping

57.78° N, 14.16° E

I live in Jönköping

This corner of Sweden, at the southern tip of Lake Vättern. I grew up here, and it is where we build Incredible.

With the team at the Golden Gate Bridge, April 2024Showing VISS.AI at our booth at Startup Grind in the US, April 2024At TechBBQ in Copenhagen, September 2024The team on the plane to Web Summit, November 2024David and the team at Web Summit, one of them in an orange prison suit, November 2025Four of the team arm in arm on the lawn at Stanford, Hoover Tower behind them2024 and 2025, Co-founder1 min readFrom the Golden Gate Bridge to Web Summit in one yearWe took VISS.AI and then Incredible to the US, to TechBBQ in Copenhagen and to Web Summit in Lisbon.140 meetings booked in 24 hours at Web SummitRead the post →
David laughing at a table during the podcast recording2024, Podcast guest1 min readOn Civeron Podcast: from machine learning to AI entrepreneurshipI was the guest on Civeron Podcast, talking about how I went from machine learning to AI entrepreneurship.Podcast guest on Civeron Podcast, episode 6Read the post →
A chat with SWE-LLM in Swedish: who was Astrid Lindgren, and what is 10 + 232024, Part of the team1 min readI helped train the largest Swedish language model of its timeI took part in developing and training SWE-LLM, at the time the largest Swedish language model.70B parameters, fine-tuned from Llama 3 on NVIDIA A100 GPUsRead the post →
Philip Alm and David laughing, August 20242025, On the winning team1 min readTwo first places at Sweden's biggest AI hackathonWe won two of the three tracks at Hackaping, Sweden's biggest AI hackathon of the year.2 gold medals with AI agents built on IncredibleRead the post →
Product Hunt: #1 Product of the Day

Number one on Product Hunt

Our agent platform was the #1 product of the day on Product Hunt in 2025.

David and Philip Alm, the co-founders, in April 20222020, Co-founder and CTO1 min readScience Park's incubator company of the yearPhilip Alm and I started Norditech, an AI company, in Huskvarna.Co-founder and CTO of Norditech, with Philip AlmRead the post →

I build AI models in TensorFlow

At Wheelscanning I built the vision models from the ground up in TensorFlow: one reads the text on tyres, another finds damage on rims.

A tyre with Wheelscan's readings drawn on it: tread depth for each groove, the size and model read from the sidewall, and a circled spot of rim damage2021, Head of AI1 min readHead of AI at a Saab spin-off with hundreds of machines across EuropeI was head of AI at Wheelscanning and built its vision models from the ground up.Head of AI vision at WheelscanningRead the post →
2020 to 2024, CTO2 min readCTO behind FossilEye, commissioned by Vattenfall, Tekniska verken and Umeå EnergiAs CTO I built AI vision for sorting waste, and then FossilEye, which measures how much plastic is in waste before it is burned.CTO of RoboWaste, 2020 to 2024Read the post →
The Orange Box locker: Don't buy. Rent.2021, All the software1 min readI wrote all the software for a tool-rental lockerI wrote all the software for Orange Box, a locker where you rent tools instead of buying them.Linux servers in every locker, online over 4G, plus the appRead the post →
The camera view, with every pallet label identified2022 to 2023, AI vision1 min readPicked from hundreds of startups to pitch to Saab and ToyotaI built the AI vision that reads the labels on pallets, so a warehouse can count its own stock.1 of 4 startups picked from hundreds, which led to pilots with ToyotaRead the post →
Presenting STELLA on stage at GRO362023, Co-founder1 min readSTELLA, the first version of IncredibleAt GRO36 in Jönköping we showed STELLA, the personal AI assistant that became the idea behind Incredible.200+ in the audience at GRO36, the first time we showed itRead the post →

At home in the terminal

Linux and Bash are where I'm fastest, on my own machine and on servers in the cloud.

The Norditech logo2021, Consultant1 min readOver two years as a consultant at NorditechFor over two years I worked as a consultant at Norditech. These are a few of the projects we built.Consultant for Rapid Dimension, Quick-set, 3TEMP and FC ProductionRead the post →
A machine under construction in the Tidaholm Industries workshop2019, Assembly, CAD and robots1 min readI built industrial machines, from CAD to assemblyI built machines in the metal industry, from the CAD model to the finished assembly.CAD to assembly and robot programming, in the metal industryRead the post →

Avicii, on repeat

  1. 01Levels2011
  2. 02Wake Me Up2013
  3. 03The Nights2014
With the garden robot at the Ung Företagsamhet fair2018, Ung Företagsamhet1 min readMy garden robot took me to the Swedish finalI built a robot that grows plants on its own, and it took me to the Swedish final in Stockholm.Winner of the regional UF entrepreneurship final, then on to the Swedish finalRead the post →
The Ljusgårda logo: Ljusgårda, Supernormal Greens2018, Automation engineer1 min readAutomation engineer at one of Europe's largest indoor farmsMy garden robot landed me a job as an automation engineer at one of Europe's largest indoor farms.Automation engineer watering the crops with solenoids and timers I programmedRead the post →
Solar lamps glowing inside glass bottles at night2017, UngDrive1 min readSwedish champion at UngDrive MastersI designed a solar lamp that lights up a glass bottle at night, sold it with honey and won UngDrive Masters.PCB manufacturing my own circuit board and solar cell, in lamps I sold with honeyRead the post →
Ski tracks across a frozen lake at sunsetA campsite by a lake in the forestA view over a lake from a rocky hill during a huntThe beehive in a summer meadowAn old metal lathe cutting a part in the garageDavid in a dark suit in a grand hallOutside work1 min readOff the clock: skiing, hunting, the bees and a lathe in the garageSkiing, hunting, summers with the bees, and the garage where I taught myself to code, solder and run a lathe.Read the post →
The home-built aluminium submarine on a workbenchAs a teenager, Built from scratch1 min read, with filmI built a submarine to look for Second World War wrecksI built a remote-controlled submarine to look for World War II submarines sunk along the coast.From scratch aluminium hull, brushless motors, an Arduino and a GoProRead the post →